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Brand Bio - Alternative Flooring

Everything you need to know about one of our favourite brands, Alternative Flooring

As a carpeting retailer, we stock a multitude of brads, both online and in our showroom. One of our definite favourites is the cheeky & quirky styles of carpets, rugs & runners provided by the one & only Alternative Flooring. Alternative Flooring are a carpeting manufacturer that have been in the industry for longer than 20 years. Over those 2 decades of business they have created designs that have broken new ground, smashing the old rules of home & carpeting tradition. Despite this, the designs created are always mindful of their purpose and always place you, the customer, at the forefront of the process. Another thing we love about Alternative Flooring is that they are beautifully British, with just as much class & quirky charm as afternoon tea.

Alternative Flooring have five key collection elements, Natural, Wool, Quirky, Barefoot & Runners. Let's take you through them step by step.

Natural Carpet

Nature inspires them to create original interiors & natural flooring revels in all sorts of different textures that add depth, interest & richness to a room. Their natural products are all sourced from natural & sustainable sources from around the world with their Coir & Jute coming from India, Grass coming from coastal regions of China & Vietnam and their Sisal coming from the breezy Mexican Gulf.


Wool Carpet

Alternative Flooring's find & chunky wools are full of natural character & big on texture! A wool rich carpet is warm & welcoming, sophisticated, luxurious, naturally soft and comfortable underfoot. Knits also help to baffle out any unwanted sound. So, whether you're looking for demure & subtle, loud & proud or smart & contemporary, Alternative Flooring have a wool carpet for everyone.


Quirky Carpet

Alternative Flooring's Quirky collection is designed & made here in Britain. Offering beautiful patterns aimed at bringing your living spaces to life, this collection is kooky & fun! Reworking patterns we all know and love, with designs that allow you to dip your toe into the pattern pool, or completely dive in form the high board! Incorporating design collaborations with top designers like Margo Selby and Ben Pentreath and their more recent collab with Liberty Fabrics, this Quirky collection is by far one of our favourites.


Barefoot Collection

This range consists of ethically & environmentally friendly carpets that are focused on maintaining the worlds health, as well as your homes. 100% natural wool that is hand woven is just the beginning to Alternative Flooring's commitment to making a difference and ensuring our world remains a healthy one.


Carpet Runners

Let your imagination run wild with Alternative Flooring's runner collection. Run it down your stairs, or through your hallways to create a powerful look. Options for runners include stripes, plains & herringbone, not forgetting the quirky collection to add extra oomph to your home.


Make Me A Rug

And if all of those weren't enough for you, Alternative Flooring offer a bespoke 'Make Me A Rug' service, where you can turn any of their floorings into a bespoke rug. Just select your flooring style, border style & colour and then bespoke sizes and within weeks it'll be here in store ready for you to collect! It really is that simple. Give it a go here!


So, whether you're redecorating the hall, stairs & landing, changing up the bedroom or need a new statement rug Alternative Flooring have all the bases covered for you! Their carpets can even be used for commercial properties! If you have any questions, please feel free to contact us, or shop our Alternative Flooring stock online!